AI for Marketing - EN (training)

Description

Description:
AI is transforming the marketing profession. Customer behaviour is changing. Journeys are evolving, and new AI interfaces are taking over large parts of the customer journey. That has major implications for your campaigns, brand, and KPIs.

In your day-to-day work as a marketer, you increasingly become the director rather than the executor. In this three-day programme, you will be fully up to speed with the latest techniques, tools, and best practices. You will learn new ways to understand customers better and make campaigns more effective. Those who stand still miss these opportunities. The training consists of interactive sessions: highly current, a little theory, and lots of hands-on practice. After completion, you will also be officially AI literate.

Purpose:
After the training you: - Understand the fundamental impact of AI on marketing, - Use AI as your personal marketing assistant, - Know what is changing (and what is not) across Social, Content, and Search, - Learn how to adjust the AI levers yourself to maximise campaign performance, - Know how to generate stronger insights, results, and recommendations.

Target audience:
For anyone who sees the potential of AI and wants to help their organisation(s) apply artificial intelligence across different areas to increase efficiency and effectiveness—while taking organisational, cultural, legal, and ethical considerations into account.

Pre-education