Professional Product Management (PPM) – Envisioning, Storytelling & Advocacy

What will you learn?

This module is designed to provide you with practical insights and tools to help you establish and
communicate a compelling product vision and strategy. Throughout this training, we will focus on real-world application, allowing you to work on your own product vision and apply the concepts directly to your work.

First, we’ll delve into the process of establishing your product vision. You will learn how to align your product vision with the company strategy, identify the characteristics of great visions, and avoid common pitfalls and misconceptions. We will also introduce you to product vision canvasses and tools that can aid in designing a compelling product vision and strategy.

Moving on to Communicating Product Vision with Storytelling, we will explore target audience analysis and the art of storytelling. You will learn how to create impactful stories and elevator pitches that effectively communicate your product vision. Additionally, we will discuss techniques for creating alignment around the product vision, inspiring others, and translating the vision into actionable strategies.

We believe that by equipping you with practical skills and knowledge, you will be able to confidently establish and communicate your product vision and strategy, ultimately driving success in your role as a Product Owner or Manager. Join us for the Envisioning, Storytelling & Advocacy training module and unlock your potential to create a compelling product vision that inspires and drives results.