Amsterdam Business Forum 2026 - regular ticket

Amsterdam Business Forum 2026 - People Centered Leadership 

Leadership today is no longer defined by performance and results alone. With AI taking over routine tasks, it’s clearer than ever: the true value of organizations lies in people - their creativity, resilience, and humanity. That is why we need People Centered Leadership - leaders who put people back at the heart of organizations.

At Amsterdam Business Forum 2026, you’ll discover what this new kind of leadership looks like! 6 amazing speakers will share their best insights: 

✨ Ahmed Aboutaleb (NL) - Former Mayor of Rotterdam
✨ Diana Kander (UA & USA) - Serial entrepreneur & innovation expert
✨ Steven Bartlett (UK) - Entrepreneur & host of The Diary of a CEO
✨ The Rt. Hon. Dame Jacinda Ardern (NZ) - Former Prime Minister of New Zealand
✨ Seth Godin (USA) - Living legend in leadership and marketing
✨ Eva de Mol (NL) - Leading tech investor
✨ Ikenna Azuike (NL) - Host

Join us and learn how to lead with humanity, purpose, and impact. Because in the end, organizations don’t grow - people do.

Program

08:00 Registration
09:30 Opening Amsterdam Business Forum

Block 1 - The Human Role in Digital Organizations 

Digitalization and AI are transforming organizations at lightning speed. But now more than ever, it is people who make the difference. What is the new Human Edge in this digital era?

• Diana Kander explains why curiosity is a crucial human skill AI can never replace. What daily habits can we adopt to train our curiosity muscle? 
  
  
• Seth Godin shows why our uniquely human qualities - creativity, empathy, and initiative - matter even more in a world of algorithms. 

Break with side sessions and networking opportunities

Block 2 - Human Leadership: Empathy over Dominance  

The era of dominant leadership is over. People centered leaders are kind, connecting and compassionate. These 2 leaders walked that talk and share their vision and values.

• Ahmed Aboutaleb shows how humanity, inclusivity, and vision can guide leadership even in times of tension and polarization. 
  
  
• The Rt. Hon. Dame Jacinda Ardern demonstrates that you can be both strong and empathetic, and that consensus often builds more lasting results than conflict. 

Break with side sessions and networking opportunities

Block 3 - Building Human Centered Organizations 

How do you create organizations where people truly come first? How does this affect you deal with customers, with investors and with employees?

• Eva de Mol gives cutting-edge insights from innovative startups: how to build companies that use technology wisely while keeping people at the center. 
  
  
• Steven Bartlett shares insights from his journey as an entrepreneur and investor on shaping culture, teams, and purpose in ways that make people want to stay, grow, and contribute. He shows how people-centered organizations not only care for their employees but also achieve sustainable growth and long-term success.

17:15  Closing and reception

The entire program is English spoken 

Regular ticket:

• Full day conference with Eva de Mol, Ahmed Aboutaleb, Diana Kander, Seth Godin, Jacinda Ardern, and Steven Bartlett
• All inclusive catering
• Online access to presentations in video until 30 days after the event

Amsterdam Business Forum is a DenkProducties seminar