AI+ Microsoft 365 Copilot Marketing Specialty™ eLearning

Master AI-Enhanced Marketing Excellence with Microsoft 365 Copilot

• AI-Powered Marketing Strategy: Learn to align AI-driven marketing initiatives with organizational goals, optimizing customer engagement and maximizing business value across marketing campaigns.
• Predictive Content Creation & Campaign Design: Leverage machine learning and AI tools to predict content trends, optimize messaging, and streamline campaign scheduling for improved delivery and results.
• AI-Driven Marketing Resource Optimization: Utilize AI to match skills, forecast content needs, and balance workloads, improving productivity, reducing costs, and preventing burnout within marketing teams.
• Proactive Customer Insights & Risk Management: Implement AI-powered sentiment analysis and predictive risk detection to identify potential issues in real-time, enhance customer interactions, and strengthen marketing governance.
• Intelligent Analytics & Decision Support: Build AI-driven marketing dashboards, perform real-time market trend analysis, and automate campaign performance summaries to generate actionable insights from raw marketing data.

Module 1: Introduction to Microsoft 365 Copilot & AI in Marketing

• 1.1 The Rise of AI in Marketing
• 1.2 Meet Microsoft 365 Copilot for Marketing
• 1.3 Copilot & Microsoft Graph: Secure Brand and Data Integration
• 1.4 Intro to Responsible AI in Marketing
• 1.5 Case Study: Pulse Creative Agency

Module 2: Core Copilot Skills for Marketing

• 2.1 Introduction to Microsoft 365 Copilot
• 2.2 Creating Ad Copy and Campaign Messages
• 2.3 Campaign Presentation Design
• 2.4 Blog & Social Media Content Creation
• 2.5 Case Study: BrandHive

Module 3: Advanced Copilot Applications in Marketing

• 3.1 Generating A/B Testing Variations
• 3.2 Personalized Email Campaigns
• 3.3 Using Copilot for Market Trend Analysis
• 3.4 Case Study: FreshWave Foods

Module 4: Copilot Studio Agent for Marketing

• 4.1 Introduction to Copilot Studio
• 4.2 Designing a Content Request Agent
• 4.3 Building a Brand Guidelines Q&A Agent
• 4.4 Case Study

Module 5: Optimizing Copilot in Marketing

• 5.1 Prompt Refinement for Tone and Messaging
• 5.2 Integrating Copilot with Analytics Dashboards
• 5.3 Case Study: AdSphere

Module 6: Responsible AI with Copilot — Policy, Safety & Trust

• 6.1 Principles in Practice
• 6.2 Data Protection & Compliance
• 6.3 Bias, Hallucination & Human Oversight
• 6.4 Operationalizing Responsible AI

Module 7: Capstone Project — End-to-End Marketing with Copilot

• 7.1 Introduction and Aim of the Capstone
• 7.2 Project Overview and Learning Objectives
• 7.3 Tools Used
• 7.4 Detailed Step-by-Step Hands-On Guide

Tools you will explore

• Microsoft 365 Copilot
• Microsoft Copilot Studio
• Azure OpenAI Service
• Microsoft Graph
• Power BI
• Docker
• Jenkins
• Amazon Web Services (AWS)
• Google Cloud
• IBM Cloud
• Microsoft Entra ID
• Microsoft Azure
• Microsoft Purview
• Power Automate
• Terraform
• Kubernetes
• GitHub Actions
• Ansible
• Prometheus
• Grafana

Online proctored exam included, with one free retake.
Exam format: 50 questions, 70% passing, 90 minutes, online proctored exam

Access to all materials and exams is provided for 365 days after delivery.

Instructor-led OR Self-paced course + Official exam + Digital badge