Innovation Management

Understand new approaches to design, implement, and integrate new business development into your organization.

Your business needs to keep developing to retain or extend competitive advantage. The New Business Development program offers you an understanding of today's marketplace in which customers are more aware, active, and value-driven. Your company must rapidly create products and services that inspire, include and reflect your clients' values ​​which have increased the importance of business development even more.

During the New Business Development program by RSM Executive Education, you will explore new approaches to business development that are based on solid scientific results, and provide practical guidance at the same time. In eight evening master classes, you will learn why and how companies must rapidly create services and products that inspire. You will be able to set out, implement and integrate innovative approaches and directions, and to translate the increasing importance of your clients' values ​​into new business development. Your new knowledge and perspectives will lead the way to a continuous re-examination of how your organization can develop and bring new products and services to the market.

* learn new approaches to business development based on scientific theories, and how to apply these to practical issues within your organization;
* discover how to create the right environment to execute, deliver, and sustain innovation to drive business development;
* learn how to set out strategic direction to your business development activities, and to choose your innovation portfolio;
* gain an understanding of the value of embedding the business development function into your organization.

* receive recommendations on how you can fine-tune your negotiation effectiveness.