Leadership and Communication (Leiderschap en Communicatie)

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Tijdsduur
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Opleiderscore: starstarstarstarstar_half 9 Rotterdam School of Management, Erasmus University - Executive Education heeft een gemiddelde beoordeling van 9 (uit 14 ervaringen)

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Beschrijving

Please note that this is an online masterclass, held in a password-protected environment in Zoom.

It’s essential that communications professionals first understand what managers and directors are trying to achieve – and the processes in the business – before they are able to communicate this information effectively throughout the organisation. This requires a good understanding of general management. You will perform detailed analyses of a range of business cases to aid your understanding; each one focuses on a different functional area of management.

The value of the general management perspective becomes particularly clear to communicators when running a function (like Media Relations) o…

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Nog niet gevonden wat je zocht? Bekijk deze onderwerpen: Leiderschap, Communiceren, Strategisch management, Motiveren en Teambuilding.

Please note that this is an online masterclass, held in a password-protected environment in Zoom.

It’s essential that communications professionals first understand what managers and directors are trying to achieve – and the processes in the business – before they are able to communicate this information effectively throughout the organisation. This requires a good understanding of general management. You will perform detailed analyses of a range of business cases to aid your understanding; each one focuses on a different functional area of management.

The value of the general management perspective becomes particularly clear to communicators when running a function (like Media Relations) or department (like Corporate Communication); for it is here that the interplay of different functional imperatives—with their often conflicting views—becomes most apparent. Thus, this course focuses on the challenge of effectively combining the requirements of each functional area with the overall needs of the enterprise.

General management
The general manager is responsible for the management of the function or department. He or she is ultimately responsible for the success or failure of the area of the organisation—whether it is for-profit or not, whether it is domestic or international, whether it is small or large. Thus, general managers throughout the organisation can include CEOs, entrepreneurs in start-ups, leaders of business units in larger companies, executive directors of charitable organisations, presidents and prime ministers of countries, and, for the purposes of this course, heads of corporate communication departments or functions. General managers are also leaders—the people who set the organisational purpose and create an environment where success happens.

The job of the general manager as leader requires proficiency in three important and distinct areas:

  • Critical thinking (about various strategies and business models);
  • Innovation and creativity (by exploring opportunities, understanding discontinuities, and crafting strategy);
  • Intuition.

Although we rely on frameworks to guide our thinking wherever possible, there is a certain "messiness" in the general manager’s job that cannot be ignored.

The complexity and responsibility of the general manager’s job make it one of the most important in an organisation. Accordingly, many, perhaps most, students will aspire to such positions at some point in their career. This course will lay a foundation about the general manager’s job that can be built on throughout the rest of your career.

Brief overview of the online course programme

Day 1: Thursday, October 1 2020

  • Introduction
  • Case 1 case sessions and group work
  • Group discussions and lectures related to Case 1
  • Pre-recorded video lecture: "The Joy of Leadership in Communication"

Day 2: Monday, October 5 2020

  • Case 2 case session and group work
  • Group discussion and lecture related to Case 2
  • Case 3 case session and group work
  • Group discussion and lecture related to Case 3
  • Group presentations of Case 3

Day 3: Wednesday, October 7 2020

  • Case 4 session and group work
  • Group discussion and lecture related to Case 4
  • Case 5 session and group work
  • Roleplay and group discussion related to Case 5
  • Explanation of the Final Exam
  • Virtual drinks!

This masterclass is led by Prof. Paul A. Argenti

Alumni from RSM and Erasmus University Rotterdam receive a 10% discount on selected programmes. Contact our programme advisor for more information.

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