Research Methods for Business Students

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Beschrijving

What do some of the greatest minds like Warren Buffet, Bill Gates and Oprah Winfrey do? They read, a lot. Remember, learning does not end at school or university. At Perlego (The Spotify for Books) we have created an online learning platform which fosters continuous lifelong learning and self-development. By offering unlimited access to more than 250,000 books that range from business to engineering and technology you can freely explore academic, self-development and non-fiction best-sellers. With our mobile app, you can read and highlight anything, anywhere at anytime.

With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

“This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through …

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What do some of the greatest minds like Warren Buffet, Bill Gates and Oprah Winfrey do? They read, a lot. Remember, learning does not end at school or university. At Perlego (The Spotify for Books) we have created an online learning platform which fosters continuous lifelong learning and self-development. By offering unlimited access to more than 250,000 books that range from business to engineering and technology you can freely explore academic, self-development and non-fiction best-sellers. With our mobile app, you can read and highlight anything, anywhere at anytime.

With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

“This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research.”

Professor Natasha Mauthner, Newcastle University

With over 400, 000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertation. The fully revised 8 th edition answers key questions such as:

How do I choose my topic and design the research?

Why is research philosophy relevant to my research?

How do I collect and analyse my data?

When and what do I need to write?

With the 8 th edition you will discover:

ü Fully updated chapters incorporating visual methods throughout, detailed insights on drafting the critical literature review, the latest EU data protection regulations, using audio recordings and visual images in observation research, collecting data using diaries, the use of online survey tools, and preparing and presenting an academic poster

ü New cases using up-to-date scenarios at the end of each chapter

ü Boxed examples throughout of research methods in the news, from student research and in published management research

ü A glossary of clear definitions of over 700 research-related terms

ü Practical guidance and opportunities for checking your learning and self-reflection to enable you to progress your own research

ü Detailed chapters on choosing your topic, critically reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection methods and analysis techniques and writing about and presenting your research

ü Teach yourself guides to research software available at www.pearsoned.co.uk/saunders with practice data sets

About the authors

Mark NK Saunders is Professor of Business Research Methods and Director of Postgraduate Research Programmes at Birmingham Business School, University of Birmingham. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

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