Certified Digital Marketing Professional in English (ook online virtual classroom)

After this programme, you will have the most up-to-date knowledge and skills to deliver a top-level online strategy for your own organisation.

Do you want to develop yourself as a Digital Marketing Professional and gain insight in the most important specialisms within the field? Or do you want to update your knowledge with the most recent techniques and tools? Then this programme is perfect for you. Under the guidance of a practical expert, you will cover all aspects of Digital Marketing such as SEO, e-mail marketing, YouTube & Display, mobile marketing, social media marketing and Google Ads. On passing the exam, you will receive one of the world’s best recognised digital marketing certifications.

Unique benefits

• Boost your CV with an internationally recognised certification
• Get the latest developments in the field
• 12 months access to the DMI Membership portal, full of up-to-date content and free e-learnings
• Expert guidance for the best application in your own practice

This course is for anyone with experience in online marketing or anyone who wants to get involved in this in the future. The programme helps the experienced marketer to the next level and gives the beginner a running start.

• Strengthen yourself as an online marketing professional
• Get an update of the latest developments in the field
• Increase the visibility of your website by using Google Ads
• You know how to set up, monitor and analyse video and display campaigns
• Use e-mail marketing successfully
• Choose the social media channels relevant to you for various business purposes
• You use mobile marketing and know the advantages of microtargeting
• Analyse and optimise all your online marketing activities
• You are able to create an innovative online marketing strategy

Session 1

• Introduction Digital Marketing
• Content Marketing

Session 2

• Social Media Marketing
• SEO (Search Engine Optimization)
• PPC (Paid Search) Using Google Ads

Session 3

• YouTube & Display Advertising
• E-mail marketing
• Website Optimization

Session 4

• Analytics with Google Analytics
• Digital Marketing Strategy

Blended learning | At ICM we believe in blended learning, combining independent online learning with group sessions. This enhances learning. You learn with and from others because you have contact with your fellow students and you are guided by an expert.

Digital learning environment | Three weeks prior to the first session, you get access to the ICM digital learning environment. After the course, you keep unlimited access to our learning environment and all the material.

Online study material | The material consists of dynamic videos and interactive e-learnings developed by DMI in cooperation with marketers from leading global companies. You study the material for a number of modules before each online session.

Online sessions | In the collective online sessions, your trainer alternates theory with interactive and social teaching methods. There is enough time for the input of own practical situations and examples.

Exam Preparation | ICM’s study method guarantees you an excellent and thorough preparation for the official DMI exam. With the DMI study material you can practice perfectly before the exam and the trainer can answer your questions on specific topics.