A.I. for Marketing and Growth (virtual)

Niveau
Tijdsduur
Trainers
David Arnoux+10
Locatie
Op locatie, Online
Startdatum en plaats
Logo van Growth Tribe Academy
Opleiderscore: starstarstarstarstar_half 9,4 Growth Tribe Academy heeft een gemiddelde beoordeling van 9,4 (uit 38 ervaringen)

Tip: meer info over het programma, prijs, en inschrijven? Download de brochure!

9,1
Gemiddeld cijfer voor A.I. for Marketing and Growth (virtual)
Gebaseerd op 14 ervaringen Lees alle ervaringenchevron_right
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Stefan van Hamelen
Tribe lead
4
A.I. for Marketing and Growth (virtual)

"While the course, the exercises and the level of 'implementability' are more than great, I have something to mention. Please, please try to make your sign-up process easier. As I don't have time to check the course dates on a daily basis, it is not very nice to see that everything is sold-out and no guarantees can be made concerning a reservation. " - 26-06-2019 10:05

"While the course, the exercises and the level of 'implementability' are more than great, I have something to mention. Please, please try to … alles lezen - 26-06-2019 10:05

Startdata en plaatsen

computer Online: zo
26 aug. 2020 tot 28 aug. 2020
Toon rooster
event 26 augustus 2020, 14:00-18:00
event 27 augustus 2020, 14:00-18:00
event 28 augustus 2020, 14:00-18:00

Beschrijving


“A.I. will be an integral part of every business aspect we know today. Managers and C-Level executives will require a critical set of new skills related to A.I. And if they don’t…Well, they might be left in the dark.” - Harvard Business Review

YOU CAN LEARN A.I. WITHOUT CODING

Artificial Intelligence can also be used by non-data scientists and companies with smaller data sets.  A.I. is no longer reserved for large companies with armies of data scientists and huge data sets.
YOU can now leverage it as a secret weapon of your personal skills and growth strategy.

WHAT CAN YOU DO AFTER THIS COURSE?

Understand all the concepts and jargon of Machine Learning and Artificial Intelligence.
Sel…

Lees de volledige beschrijving

Veelgestelde vragen

Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.

Nog niet gevonden wat je zocht? Bekijk deze onderwerpen: Artificial Intelligence, Blockchain, Machine learning, IBM Watson en Deep Learning.


“A.I. will be an integral part of every business aspect we know today. Managers and C-Level executives will require a critical set of new skills related to A.I. And if they don’t…Well, they might be left in the dark.” - Harvard Business Review

YOU CAN LEARN A.I. WITHOUT CODING

Artificial Intelligence can also be used by non-data scientists and companies with smaller data sets.  A.I. is no longer reserved for large companies with armies of data scientists and huge data sets.
YOU can now leverage it as a secret weapon of your personal skills and growth strategy.

WHAT CAN YOU DO AFTER THIS COURSE?

Understand all the concepts and jargon of Machine Learning and Artificial Intelligence.
Select and execute A.I. algorithms for business purposes such as predictions, segmentation and NLP (Natural Language Processing). Fully understand when and where to apply A.I. to a business case.

“Now that I’m writing this blog post, a couple of days after the course, there’s only one way to describe my experience: ‘WOW’. I’ve never attended such an interesting course in my life!” - Ronald Voorn, Ex-CMO Heineken

WHAT ARE SOME APPLICATIONS OF AI FOR MARKETING AND GROWTH?

PREDICTIVE ANALYTICS — LEADS, SIGN-UPS, SALES CLTV, Shopping cart size..
Similar prediction methods allow us to predict how much a customer will be worth over his customer lifetime cycle. CLTV prediction is an important problem where an accurate estimate of future value allows businesses to e‚ffectively allocate marketing spend, identify and nurture high value customers and mitigate exposure to losses.

PSYCHOGRAPHIC PERSONAS  — PERSONALITY PROFILES
Understanding your customers is no longer about demographics or interests. A deeper understanding linked to your customer’s personalities, attitudes and behaviours allows for greater growth. 

CUSTOMIZATION — 1:1 MARKETING
Natural Language Processing is a way to extract sentiment from customer feedback and customer chats. Market research can provide companies with a snapshot of how a small sample group perceives a product at a moment in time. Sentiment analysis is comparable to a continuous video of real-time feedback. It’s a powerful qualitative tool that can apply to you or your competitors.

Providing a personalized shopping experience for customers across all channels is a vital key to survival. Broad recommendations and the suggestion that "shoppers who view this, also viewed that" doesn't cut it anymore. A.I. allows us to show the right message, on the right channel at the right moment.

DEEP LEARNING — IMAGE RECOGNITION 
As a creative marketer, you’re likely on the lookout for innovative ways to reach your audience at all times. There’s a new kid on the block that just might revolutionize interactive marketing, and it’s called image recognition. 

NATURAL LANGUAGE PROCESSING — SENTIMENT ANALYSIS
Natural Language Processing is a way to extract sentiment from customer feedback and customer chats. Market research can provide companies with a snapshot of how a small sample group perceives a product at a moment in time. Sentiment analysis is comparable to a continuous video of real-time feedback. It’s a powerful qualitative tool that can apply to you or your competitors.

WHO IS THIS COURSE FOR?

  • No previous skills required...
  • CEOs
  • VPs
  • Marketers
  • Digital Consultants
  • Product Owners & their teams
  • Executives who want to make better decisions
  • Startup Founders 
  • Account Managers and Sales 
  • Consultants 
  • Business Developers
  • Anyone who wants a competitive edge and is interested in growth

CURRICULUM:

Master the essentials of Artificial Intelligence in our 3-day course — 100% online. Take the “black box” out of A.I. and focus on what you need to unlock the value in your data.

Our trainers are highly skilled data scientists and technical marketers who believe in learning by doing (so expect lots of hands-on exercises!)

After the 3 days of learning you will receive your certificate of completion that validates you have the skills and knowledge necessary to start executing. 

Day 1: An intro to AI, Predictions, building clusters and hyper-customization

  • Demystification of AI - Perspective, definitions, state of adoption, tools and more.
  • Introduction to Predictions - Dataiku, binomial predictions, main algorithms, validation methods performance metrics and more.

Day 2: Psychographic Personas, Recommendation Engines and Deep Learning

  • Predicting Churn - Behaviour prediction, visualisation, AI canvas, Pirate Funnel and more..
  • Predicting CLTV  - Continuous Predictions, Methods and Overfitting.
  • Clustering - Data driven personas and unsupervised learning.

Day 3: Vision, Speech & Text Recommendation

  • Natural Language Processing - Introduction to Orange, text Mining, Sentiment Analysis, Topic Modeling and more.
  • Image Analysis  - Turning images into numbers, convolutional neural networks, computer vision and more.

“After this course you will have an intuitive understanding of Artificial Intelligence & you'll be able to apply Machine Learning to your use cases” - David Arnoux

Growth Tribe is backed by Startup Amsterdam, Facebook and the Amsterdam Center for Entrepreneurship, which is a partnership of The University of Amsterdam (UvA), VU University, and the Amsterdam School of Applied Sciences. 

We offer growth hacking workshops, train growth hackers and help companies create growth engines. Growth Tribe is a collective of experienced growth hackers, lean marketers, data scientists and traction experts. Our mission is to help companies grow faster by building and continually educating their growth experts.

9,1
Gemiddeld cijfer voor A.I. for Marketing and Growth (virtual)
Gebaseerd op 14 ervaringen
starstarstar_borderstar_borderstar_border
Stefan van Hamelen
Tribe lead
4
A.I. for Marketing and Growth (virtual)

"While the course, the exercises and the level of 'implementability' are more than great, I have something to mention. Please, please try to make your sign-up process easier. As I don't have time to check the course dates on a daily basis, it is not very nice to see that everything is sold-out and no guarantees can be made concerning a reservation. " - 26-06-2019 10:05

"While the course, the exercises and the level of 'implementability' are more than great, I have something to mention. Please, please try to … alles lezen - 26-06-2019 10:05

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Arnesto di Capitani
Engineer
10
A.I. for Marketing and Growth (virtual)

"I really liked the course in the way it progresses and the precise and clear agenda on which the content is executed. Complex concepts are explained in simpler terms and the hands-on exercises will give a much more practical understanding. I have to admit that on first I was a little afraid that only 'typical marketing' people would attend. Luckily the people that joined were from diverse industries what definitely fired up the discussions and practical implications." - 05-06-2019 08:56

"I really liked the course in the way it progresses and the precise and clear agenda on which the content is executed. Complex concepts are e… alles lezen - 05-06-2019 08:56

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Frederik Schouten
Digital Lab Specialist
10
A.I. for Marketing and Growth (virtual)

"These two days gave me lots of insights. I am a couple of tools richer and a bit mind blown. Be aware, it’s pretty intensive. However, Catarina and her sense of humour will delight it ;)." - 01-05-2019 10:46

"These two days gave me lots of insights. I am a couple of tools richer and a bit mind blown. Be aware, it’s pretty intensive. However, Catar… alles lezen - 01-05-2019 10:46

Ewout Snorn
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Ewout Snorn
Senior Pricing Manager
10
A.I. for Marketing and Growth (virtual)

"Goed overzicht van status Predictive analytics en Artificial Intelligence. Theorie en praktijkvoorbeelden volgen elkaar logisch op. Er wordt gebruik gemaakt van DataIku en van Orange om de voorbeelden in uit te voeren.
Intensieve twee dagen, hoog tempo, deskundige curusleiding, aanrader." - 10-12-2018 09:48

"Goed overzicht van status Predictive analytics en Artificial Intelligence. Theorie en praktijkvoorbeelden volgen elkaar logisch op. Er wordt… alles lezen - 10-12-2018 09:48

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Robert Bale
10
A.I. for Marketing and Growth (virtual)

"A comprehensive and entertaining introduction to the main fields of AI and its applications: prediction, clustering, psychographics,image recognition and natural language processing. Plenty of hands-on exercises with different tools. Good lunch, and better trainers. " - 06-12-2018 18:18

"A comprehensive and entertaining introduction to the main fields of AI and its applications: prediction, clustering, psychographics,image re… alles lezen - 06-12-2018 18:18

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Max Petersen
General Manager APAC & EMEA
10
A.I. for Marketing and Growth (virtual)

"The AI for Marketing Course was incredible and everything I had hoped for! As a general manager it is crucial for me to understand and correctly manage our business inteligence teams within our marketing department, as well as our innovation and growth department. Machine learning and prediction modelling are topics that can no longer be ignored, as it is valuable for almost any industry in the present day. Growth Tribe‘s campus offers a great environment to learn and be coached by top-notch trainers in this field. Would highly recommend!" - 19-11-2018 11:13

"The AI for Marketing Course was incredible and everything I had hoped for! As a general manager it is crucial for me to understand and corre… alles lezen - 19-11-2018 11:13

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Liam van Zonderen
Digital Marketer
9
A.I. for Marketing and Growth (virtual)

"This course was insightful, applicable and engaging. However, as the content is delivered in a quick pace, I advice other participants to read some articles that explain the fundamental of Artificial Intelligence. You'll help yourself (and your brain) quite a bit!" - 01-10-2018 08:21

"This course was insightful, applicable and engaging. However, as the content is delivered in a quick pace, I advice other participants to re… alles lezen - 01-10-2018 08:21

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Menno Berkhout
Innovation Manager
9
A.I. for Marketing and Growth (virtual)

"The AI course was wonderful. As an innovation manager at a big bank it showed me the values Machine learning and prediction modelling can bring to the Growth of our company. Will definitely set up meetings to incorporate this more throughout the whole company. Trainers are both skilled and entertaining which I believe are a rare find. Minor point is that I received the prep emails twice. However, they said this is fixed." - 29-08-2018 12:05

"The AI course was wonderful. As an innovation manager at a big bank it showed me the values Machine learning and prediction modelling can br… alles lezen - 29-08-2018 12:05

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Leo Jackson
Owner
9
A.I. for Marketing and Growth (virtual)

"This course was fantastic! A real eye-opener to the possibilities of A.I. in business and super practical! One of the most enjoyable courses I have ever taken! Just be well rested, your brain will need it!" - 02-08-2018 14:52

"This course was fantastic! A real eye-opener to the possibilities of A.I. in business and super practical! One of the most enjoyable courses… alles lezen - 02-08-2018 14:52

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Anna Horvath
business analyst
10
A.I. for Marketing and Growth (virtual)

"The course enabled me to gain a nice overview on AI. The tools we used were very cool and user friendly. I especially liked the different hacks about psychographics and image recognition.

Keep up the good work guys, thank you for the training!" - 02-08-2018 12:27

"The course enabled me to gain a nice overview on AI. The tools we used were very cool and user friendly. I especially liked the different ha… alles lezen - 02-08-2018 12:27

David I. López Mejía
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Luis Mejia
Digital Marketer
10
A.I. for Marketing and Growth (virtual)

"This course was a real eye-opener. I'm not a technical person, but I ran my own prediction models within the first hours of the course. The best part is that it isn't just blindly following a tutorial; the how and the why are explained, together with the theory behind the models we used.

I fully recommend this course to anyone who is interested in having meaningful conversations with data scientists and want to improve their business in a data-driven way." - 20-07-2018 10:13

"This course was a real eye-opener. I'm not a technical person, but I ran my own prediction models within the first hours of the course. The … alles lezen - 20-07-2018 10:13

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Meijerman
VP at Phillips
10
A.I. for Marketing and Growth (virtual)

"The AI in marketing course has opened my eyes to the endless possibilities. Truly appreciated the hands-on nature of the course, it gave me full confidence to apply it in my day-to-day work." - 19-07-2018 14:35

"The AI in marketing course has opened my eyes to the endless possibilities. Truly appreciated the hands-on nature of the course, it gave me … alles lezen - 19-07-2018 14:35

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Thomas Geisel
Business consultant
9
A.I. for Marketing and Growth (virtual)

"A pretty intense course where you learn a lot really quickly! First day is more theoretical and second day is really applied. They do a great job of keeping you engaged!" - 19-07-2018 14:27

"A pretty intense course where you learn a lot really quickly! First day is more theoretical and second day is really applied. They do a grea… alles lezen - 19-07-2018 14:27

Robert Pieket
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Robert Pieket
Distributie Marketeer bij T-Mobile Nederland
8
A.I. for Marketing and Growth (virtual)

"Na het volgen van deze training heb ik het gevoel beter mee te kunnen praten met onze Data Scientsts. Ik snap nu beter hoe wat ik toepassen in mijn huidige werkzaamheden. Aangezien Machine learning de toekomst is van marketing is dit zeker een aanrader." - 22-01-2018 08:12

"Na het volgen van deze training heb ik het gevoel beter mee te kunnen praten met onze Data Scientsts. Ik snap nu beter hoe wat ik toepassen … alles lezen - 22-01-2018 08:12

David Arnoux - We teach the skills of the future
David Arnoux
We teach the skills of the future
9,7
Quentin Lacointa - Data informed
Quentin Lacointa
Data informed
9
Jim Groenen - Full-stack Marketer / Lead Growth Hacker
Jim Groenen
Full-stack Marketer / Lead Growth Hacker
9
Job Rietbergen - Get Things Done
Job Rietbergen
Get Things Done
9,6
Catarina Maçaroco - International Growth Hacking Trainer
Catarina Maçaroco
International Growth Hacking Trainer
9,7
Natalie Owens - International Growth Hacking Trainer
Natalie Owens
International Growth Hacking Trainer
9,5
Eden Laboda - "You miss 100% of the shots you don't take. -Wayne Gretzky" - Michael Scott
Eden Laboda
"You miss 100% of the shots you don't take. -Wayne Gretzky" - Michael Scott
Roeland Doherty - Growth Hacking Trainer
Roeland Doherty
Growth Hacking Trainer
9
Thomas Heeg - Growth Hacking Trainer
Thomas Heeg
Growth Hacking Trainer
4
David Lopez Mejia - AI for Marketing and Growth Trainer
David Lopez Mejia
AI for Marketing and Growth Trainer
9,5
Camiel Roex - Growth Trainer & Coach
Camiel Roex
Growth Trainer & Coach

Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.

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