1-Day Design Thinking Effective Storytelling Course

Activation into the craft of storytelling offers a deeper understanding of why story matters, what it means to ‘think in story’ and how to apply storytelling to influence an audience.

Is the message you communicate about your product, service or idea presented in a way that is memorable and impactful? Do you understand your audience so that you are able to connect to your customers or stakeholders needs and share their story? Are you willing to take bigger risks in the way you make creatives choices about your story delivery?

This course is a short and interactive introduction into Storytelling and its application in the business environment. What are the origins of storytelling and what is its scientific foundation. How storytelling can be used to manage conflicts, interpret the past and to shape the future. Story is one of the primary mediums through which humans communicate and make sense of the world. In an increasingly automated world, the power of story offers the opportunity to communicate meaning and create emotional connections with your audience. Additionally, through story you begin to humanize your message and gain trust in your audience. Based on this understanding, by creating and telling stories, we begin to re-imagine and co-create the future.

During this course you will experience first hand techniques related to the following: How design thinking, innovation and story converge to design customer-centered opportunities; The performance of storytelling; The science of story and the technical considerations for crafting a story, including story structure and the types of stories you might choose to tell;
Practical tools to support an innovative and collaborative mind-set, by drawing on a range of creative techniques and practices;
How to apply story to improve your presentations, speeches or sales pitches;
How to apply story to the way you speak about yourself and the brand you represent.