The art of changing the enterprise logic
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The art of changing the enterprise logic
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Beschrijving
A new era, a new paradigm
A new era, a new paradigm
We are transitioning from the information age, marked by analysing and thinking, to the age of imagination, in which the sources of authority are more diffused, less hierarchical, and creativity and imagination are the primary creators of economic value. Turbulent times, indeed. It was Peter Drucker who warned us that “the greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic”.
Changes in the environment force organisations to change their logic regarding the way value is created, and shift from a goods-dominant logic (GDL) to a service-dominant logic (SDL). Why? Because when we buy goods, it’s not about the goods. It is…
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A new era, a new paradigm
A new era, a new paradigm
We are transitioning from the information age, marked by analysing and thinking, to the age of imagination, in which the sources of authority are more diffused, less hierarchical, and creativity and imagination are the primary creators of economic value. Turbulent times, indeed. It was Peter Drucker who warned us that “the greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic”.
Changes in the environment force organisations to change their logic regarding the way value is created, and shift from a goods-dominant logic (GDL) to a service-dominant logic (SDL). Why? Because when we buy goods, it’s not about the goods. It is about the benefits we gain from buying them. In the service-dominant logic the application of knowledge and skills is the basis for all exchange and goods are merely the vehicles for service distribution. Let’s explore this art together.
Specifics
- For professionals who need a new perspective on their approach to business
- 2 full days
- Max. 20 participants
- 3 Experienced facilitators
- Venue in Utrecht
- Beverages and lunch included
Cancellation
- In case of cancellations within two weeks before the start of the workshop, 50% of the total price will be deducted
- In the event of cancellations within one week before the start of the workshop, 100% of the workshop price will be charged.
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